The following value system forms the basis of the entire process and includes but does not limit the following: 

• To fundamentally manage the business with integrity and to be sensitive to the needs of all participants of the social housing project
• Customer centric as all programmes and services are crafted to maximise customer needs and satisfaction
• Affordability, as the Company will ensure that the housing stock provided is available to the target market (affordable rentals) of those in need within the inner city of Kimberley and the surrounding areas
• Sustainability and viability, the institution will strive to become sustainable and financially self- sufficient with respect to its management and technical capacity requirements
• Integration which is a participatory planning process aimed at integrating sectoral strategies is greatly espoused. The company supports the principle of optimal allocation of scarce resources between sectors and geographic areas, and across the population in a manner that will promote sustainable growth, equity and empowerment of the poor and the marginalized
• Transparency and sound corporate governance would be adhered to and instilled to all stakeholders. This would also include community participation in need identification and helping define the products and services to be rendered